Maja Göpel has brilliantly synthesised a vast library on societal transformation and come up with a new, robust reframing and a great contribution to what she calls “transformative literacy”. Her call for a “radical incremental transformation” in every element of our economy neatly captures both the urgency and the realism with which we must tackle the seemingly impossible, yet essential and inevitable challenges of our times. The Great Mindshift helps make a great societal shift possible.